5 MySQL Data Warehousing Customer Profile
BlueLithium, a leading online marketing company, has implemented a business-critical data warehouse application built upon MySQL and the BrightHouse database engine from Infobright Inc. BlueLithium, one of the top five US online advertising networks, uses data from 145 million
consumers worldwide, combined with sophisticated analytics and advanced targeting technologies to create value for both marketers and publishers.
"Our advanced analytics help us do better ad targeting which delivers increased value to our customers -- as well as a better user experience," said Jay Webster, General Manager, BlueLithium Performance Network.
"BrightHouse allows us to do very complex analyses on over 30 terabytes of data while leveraging our skill set in MySQL."
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